ELŐRE A MÚLTBA

20 years of experience as a fashion designer, the main part of Kati Zoób's creative vision has always been like pairing together seemingly disparate elements - this thesis is actually only one part of that unusual, thousand faces, all art conception and powerfull design language, which is represented by the Katti Zoób Fashion House, which has a history now for two decades.

The strongest message has always been fashion for the last 20 years, meanwhile the special harmony of contrast is appearing again and again in the lates collections. From time to time eternal motifs and forms get new meanings, and the geometric lines are framing many cultural and historical references at all times, just like the iconic cube shaped logo which is renewed in every new project.

Kati Zoób's commitment to cratfmenship, and her openness to the new, and global creative directions appears in every new collection. The activities of the Fashion House are at least as diverse and complex, as the strong cultural message behind the individual pieces, which is written on an exciting language.

The story has started in 1994, with the line of the personalized elegance, the haute couture line. Afterwards the legendary sewing workshop at Szent Isván avenue gradually developed into a couture dressmaker saloon, later into exclusive showroom. Successive international appearances followed, including the highly successful introductions in Vienna, at the Paris Fashion Week, in London, at the Christie's Auction House, in Frankfurt and Shanghai. From the year 2000, a unique home design and jewelry collections has also been associated with the Fashion House in a special collaboration with the Zsolnay Porcelain Manufactory. The Fashion House's jewelery creations were also distributed by the legendary London luxury department store, Harrods.

Into this rich cultural concept, the design of costumes for motion pictures and theatres also fits perfectly. The later created corporate design uniforms is a further proof of the versatility of the activities.

Over the past 20 years, the Fashion House turned its attention to the urban women of the 21st century, by following the evolution of the everyday wear and the changes in the needs of women. The attention was on a new kind of customer, who needs the care. For Kati Zoób to create wearable and practical outfits, which represent the radiant youth has become at least as important as the special elaboration and spectacular appearance.

Besides the elaborate, delicate and yet comfortable haute couture pieces and the luxury ready-to-wear, the Katti Zoób Couture line - which has become irresistible because of its renewal capability - a new prêt-à-porter line also got a starring role in the Fashion House's history from 2011. Katti Zoób and the KÉZMŰ nonprofit Ltd. together created the brand ATTITUDE, where traditional craftsmanship comes together with the idea of timeless elegance for weekdays and special occasions. Practicality and combinability became key elements: there is a connection between the collections and continuity appear, the pieces of different seasons are combinable. This line is as traditional and classic as modern and forward-looking.

In 2013, the collaboration between Katti Zoob and Szegedi SZEFO Ltd. resulted in the birth of the new knitted brand CHANCE, whose luxury pieces - which has been created by an unusual bonding technology - immediately reap success in international markets. The strikingly beautiful unity of contemporary geometric motifs and bright colors - which reflects on Piet Mondrian’s works from the 1920s and on the Art Dèco era - are also a tribute in front of the classical and the modern.

Organza and leather, organic and geomteric, old and new. The Katti Zoób Fashion House's history so far is not only built on the attraction of opposites, but on diversity and constant renewal. Each collection is a selection of fresh, post-modern work of art, which pays homage to icons of the past, and celebrating the present and the future with irresistible materials, colors and shapes.